, according to media reports, recently Baidu encyclopedia in Beijing botanical garden, for the hundreds of species of plants in more than 4000 hanging a plant twodimensional code, five one into the park visitors, just pick up the mobile phone scanning the twodimensional code can be linked to the Baidu on Wikipedia, and then can understand the knowledge of the plant the more detailed, including the morphological characteristics, growth habit, cultivation techniques, breeding methods, as well as the content of plant culture related. It is understood, in addition to the Beijing botanical garden, Luoyang garden, Ji’nan Springs Park and Luoyang aquarium has landed Baidu Encyclopedia of twodimensional code, will fall to the ground and Beijing zoo, Wuhan Botanical garden. O2O a show? Baidu encyclopedia dimensional code of this plant, give a person a kind of feeling of deja vu, that many commentators are eyeing the O2O perspective, that Baidu move, is a O2O attempt. more on the Central Park in New York and in 2011 the successful marketing compared with twodimensional code. The same plant, in that year’s Arbor Day, the Central Park in New York in a number of important scenic spots placed placed a twodimensional code, users scan the code we will see some information including Central Park, filmed in the movie, events, attractions details etc as a guide O2O new experience, the success of New York’s Central Park, attracting the attention of young people. And Baidu Encyclopedia of plants and the twodimensional code in the basic idea, does have great similarities, through this model, we can really achieve draw down to earth style, through interesting presentation, enhance the use of the young target audience experience and adhesion. But this is not the encyclopedia and ground shop cooperation of all, this is not a subject that simple event marketing. , can be said to be the content of the. Many young people including the author, are in reality and virtual disconnected state, a word is the most simple things. For example, we can probably say the characteristics and the value of various plants, also can not answer, to play a do not know to ask Baidu, but in the face of these plants, don’t know what it is which data option we profound knowledge under the. plant these twodimensional code, real people themselves realize the O2O, if continued, the O2O, will be online and offline knowledge needs seamless connection, maybe let Wikipedia practical to find the it in order to break the bottleneck of Baidu encyclopedia the plant twodimensional code, in fact, precisely reflects Baidu always wanted to achieve the mission’s link to find. make people the most equal and easy access to information, find what we seek. Baidu Wikipedia itself is one of the most effective load, this on a huge Encyclopedia Crowdsourcing wisdom form, has been an unavoidable weakness, that so many of the.