introduction: each stage of to raise equity investments in public may have some problems, the market parties should face up to these problems, explore solutions. Abstract: the SFC that research about equity crowdfunding rules, the legitimacy problem will solve all raise equity. The controversial West master Rouga Mo equity crowdfunding indicates that, problems to be solved next is the risk investor equity crowdfunding in how to control. Each stage to raise equity investments in public may have some problems, the market parties should face up to these problems, explore solutions. , equity crowdfunding risk crowdfunding, as the name suggests, to raise money for a cause they. Crowdfunding is a product of the Internet, the dissemination of information through the Internet, to raise a small amount of money, it can greatly reduce transaction costs; crowdfunding also make investors and fund demand side contacted directly, save as a financial institution, the man in the middle of the investment mechanism. all the chips are generally four forms: 1 the raise donations, this way of capital returns investors without any requirements. Some free software, open source software will have a donation donate link, it should be the Internet earlier donation crowdfunding; and all believers to the temple incense to donate money, may have been a man in the history of the oldest donation crowdfunding. 2 product crowdfunding, investors’ investment is to obtain the value of products goods or services, rather than financial returns. Now very common products crowdfunding include: Hardware crowdfunding development of intelligent products, film crowdfunding cinema tickets, Coffee Museum crowdfunding membership card spending. 3 loan crowdfunding, investors can acquire fixed interest income, after the expiration of also can recover the principal. Part of the P2P loan pattern is typical of borrowing crowdfunding. 4 equity crowdfunding Equity Crowdfunding. Investors receive some equity, and want to share as the carrier to obtain the corresponding return on investment. Equity crowdfunding is more complicated than other forms of all the chips. equity crowdfunding, is all to raise funds to invest in one company, to obtain a certain degree of equity, as shareholder return on the investment. Companies listed on the IPO, it is actually a kind of equity crowdfunding, but a higher threshold, more investors, market more open, relates to the larger capital amount, therefore also subject to more stringent regulation. Say now equity crowdfunding, mainly refers to the investment to the nonlisted company, in practice often focus on startups, innovation of enterprise. if the equity public financing and investment is a startup, the innovation of the enterprise, especially the kind of high risk, high return investment risk often pay close attention to enterprises, investors may have to recognize this kind of enterprise: probability of failure is very high, investors may not be able to recover the investment. Investors must be very cautious judgment, whether the investment has been beyond the scope of his own to withstand losses. USA before the commission chief auditor Lynn Turner in the evaluation unit